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21 Aug 09 | Apparel Magazine Article

BEAUTY AND THE GEEK By Nick Shier Unless it’s for reality television, geeks and style don’t usually go together. But introducing a bit of ‘geek’, i.e. some information technology, to your style development process can deliver a beautiful result.

The apparel industry has undergone huge change in the last 10-15 years as borders have opened up, production technology has improved and communications have rapidly advanced. Supply chains are broader, more complex and operating faster, with fewer margins for error. But too many apparel companies are still using a traditional approach to style development.

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